Περιγραφή
Behavioural economics has become a popular way of tackling a broad range of issues in public policy. By presenting a more descriptive and possibly accurate representation of human behaviour than traditional economics, Behavioural Incentive Design for Health Policy tries to make sense of decisions that follow a wider conception of welfare, influenced by social norms and narratives, pro-social motivations and choice architectures which were generally neglected by standard economics. The authors show how this model can be applied to tackle a wide range of issues in public health, including smoking, the obesity crisis, exercise uptake, alcoholism, preventive screenings and attitudes towards vaccinations. It shows not only how behavioural economics allows us to better understand such challenges, but also how it can design effective incentives for addressing them. This book is an extensive reassessment of the interaction between behavioural incentives and health.
- Uses the latest evidence and science to offer a unified approach to changing health-related behaviours
- Provides an up to date and accessible description of the state of the art of behavioral health economics including an accessible and straightforward portrait of what we know about how to incentivize behaviours
- Considers a long list of different incentives to change several dimensions of health-related behaviors, from healthy lifestyles to physician and patient behavior, old age planning and insurance uptake
